In this course, you will create a Google AdWords account and an AdWords campaign. You will refine and optimize aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets.
Who Should Attend
This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and analyze and report on those campaigns with Google AdWords.
In this course, you will implement Google AdWords and create ad campaigns. You will: Create a Google AdWords account. Create an ad campaign. Optimize keywords for pay-per-click campaigns. Write effective ads for Google AdWords campaigns. Analyze and report campaign performance. Manage bidding and budgets.